About us
Cheerlai Ltd. was established as a branch company of Darden Industries Inc in end of 2018.
Darden Industries Inc has been engaging in electricity utility industry since 1992 and enjoyed a good
reputation specially on the product line of stringing pulley blocks and accessories, mainly dealing with overseas
markets like USA, Australia,UK and Germany. Darden Industries moved to a new bigger factory in 2018 giving
more room to grow and more effectively serve clients. With all that growth, Cheerlai Ltd has been established
at the same time in order to manage overseas market development, after-sale services, export & logistics for
Darden industries to better serve to all global clients. Since 2020, Cheelai has also started expanding the
businesses to serve more energy markets like mining industry.
At Cheerlai, our great team engineers and supplies a diverse and comprehensive list of OEM, customized and
aftermarket products for various industrial and energy product markets. We are serious about reliability, not just
in our products but also in our people, distribution, stock holding & after sales service.For our customers this
means a better quality of product.
To ensure all Cheerlai products are strictly in compliance with industrial standards and not only meet but exceed
expectations, we have established a quality infrastructure consisting of R&D, design, manufacturing and testing
that work harmoniously to provide quality industrial parts to the valuable clients.
Our core values:
- Customer service: Be responsive. Be friendly.
- Product Quality: Better than industrial class. Being consistent all the time.
- Focus on what we do well. Do more of that.
- Team-work and problem-solving is half the fun.
- Treat others the way we would want to be treated.
